The beaches in the town of Playa del Carmen itself are popular with locals and tourists alike. Festive beach clubs with lounge chairs, umbrellas, entertainment and waiter service on the beach draw crowds to the shores of this hip, growing town. The main town beach is the place for families to gather and play soccer or volleyball until the sun goes down, eating picnic lunches and fresh fruit with chile sauce, or just jumping in the surf with the kids. The town boasts chic boutique lodgings on the beach and more economical rooms just a few blocks away.
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