What is ATMEX?:
ATMEX (Adventure Travel Mexico) is Mexico's annual adventure travel trade show. The goal of ATMEX is to showcase Mexico's great potential as an adventure and nature travel destination, and to connect qualified buyers from America and Europe with some of Mexico's best tour operators. National and international buyers, media, and exhibitors gather at ATMEX to network and learn from presenters about safety, standards, media and public relations, and sustainability. The event is organized with the support of SECTUR Mexico, SECTUR Veracruz, Mexico Tourism Promotion Council, and ATTA (Adventure Travel Trade Association).
Where and When is ATMEX?:
The first edition of ATMEX was held from September 5 to 9, 2012 at the WTC Veracruz in Boca del Rio, Veracruz. The theme for the inaugural edition was “Breaking New Trails”.
The 2013 edition of ATMEX will be held from August 14 to 17, 2013 in Veracruz.
The keynote speakers for ATMEX 2012 were:
- Shannon Stowell, President of the Adventure Travel Trade Association (ATTA), speaking about the adventure travel industry.
- J. Wallace Nichols, a renowned marine biologist and turtle expert and founder and director of Ocean Revolution, an international network of young ocean advocates
- Carlos Carsolio, a mountaineer, and the first Mexican climber to reach the summit of Mount Everest
- Martha Isabel Ruiz Corzo, founder of Grupo Ecologico Sierra Gorda (GESG) and passionate advocate for establishing a new paradigm in the management of protected natural areas using community participation
ATMEX: An Environmentally Friendly Event:
ATMEX was designed as a "green" event, with efforts made to reduce its carbon footprint through a collaboration with the carbon footprint compensation program of the Grupo Ecológico Sierra Gorda
. The Biosphere Reserve of the Sierra Gorda in Querétaro benefits from the collaboration.
Contact info for ATMEX:
More about ATMEX:
I was invited to attend ATMEX as well as a three-day adventure fam trip prior to the trade fair, which included mountain biking, zip-lining and white water rafting. Here are 5 Things I Learned at ATMEX
, and my experience with Mexico Verde Expeditions
, our hosts during the fam trip.